Privacy Policy for Alumichem A/S

Who we are

Alumichem A/S is a Danish company specializing in water purification solutions. We use digital tools, including HubSpot, Cookies, and Google Ads, to improve our website experience and offer customized content to our users.

What Data We Collect and How

a. Personal Data: We collect personal data when you interact with our website, request information, or use our services. This may include: Name, Email address, Phone number, Company information, IP address, Browsing behavior.

b. Non-Personal Data: We may also collect non-identifiable information, such as device information, browser type, and location, to help us optimize the website and marketing efforts.

c. Data from Third-Party Tools: Alumichem A/S uses the following tools to manage and process data:
HubSpot: For customer relationship management, emails, and marketing automation. Data collected via HubSpot includes contact information, website interactions, and form submissions.
Google Ads: We use Google Ads to understand user interests and target relevant advertising. This may involve collecting data on your browsing habits via cookies or pixels.
Google Analytics: We use Google Analytics to track and analyze website usage. This tool collects information on user interactions, session duration, pages visited, and more, helping us enhance user experience and content relevance. All data processed by Google Analytics is anonymized.

How We Use Your Data

We use your personal data for the following purposes:
Service Provision: To provide you with the products, services, and information you request.
Marketing: To send promotional materials, updates, and offers (you may opt out at any time).
Website Improvement: To monitor and improve our website’s functionality and performance.
Compliance: To ensure compliance with GDPR and other legal obligations.

Data Sharing and Disclosure

We do not sell or rent your data. However, we may share your information with trusted third parties under specific circumstances, such as:
Service Providers: For website management, marketing, and CRM, including HubSpot and Google Ads.
Legal Obligations: When required by law or to protect the safety, rights, or property of Alumichem A/S, users, or others.

Cookies

We use cookies and similar tracking technologies to improve user experience, track our website performance, and support marketing efforts. You can control your cookie preferences through your browser settings or by managing your preferences in the cookie banner on our website.
Essential Cookies: Required for the website’s functionality.
Analytical/Performance Cookies: Help us understand user interaction.
Marketing Cookies: Track user behavior for advertising purposes.

Your Rights

Under GDPR, you have the following rights regarding your personal data:
Right to Access: Request access to your data and obtain a copy.
Right to Rectification: Correct inaccuracies in your data.
Right to Erasure: Request deletion of your data
Right to Restriction: Request limited processing of your data.
Right to Data Portability: Receive a copy of your data in a structured format.
Right to Object: Opt-out of data processing for marketing or profiling purposes.
To exercise any of these rights, please contact us email: databehandler@alumichem.com

How can you get access to the data we have about you?
You have the right to gain full insight into the collected information and personal data.
You have the right to have inaccurate information about you corrected or deleted by contacting databehandler@alumichem.com
You have the right to file a complaint with the Data Inspectorate if you are dissatisfied with the way we process your personal information. You will find the Data Inspectorate’s contact information at www.datatilsynet.dk.

Data Security

We implement robust security measures to protect your data from unauthorized access, alteration, or disclosure. Our security protocols include data encryption, access control, and regular security audits.

Data Retention

We keep and process data as long as it might be necessary to offer our services and the legitimate interests described in our Privacy Policy. This also includes personal data processing by our data processors.
If we no longer are in relation with you or if the personal data no longer fulfills its purpose, the information will be deleted.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically. The effective date at the top will indicate when the policy was last updated.

Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal data, please contact us. Blokken 38, 3460 DK-Birkerød Phone: +45 45 94 09 94, Email: databehandler@alumichem.com